SRM Digital Marketing

At SRM Digital Marketing, I offer a range of freelance digital marketing solutions specifically tailored to meet the needs of small businesses in the UK.

Certifications Reccomendations Education

👋, Welcome to my professional journey! I am Sam, and I invite you to explore my CV website to gain insights into my diverse background, valuable experiences, and dedication to excellence.

Why use me to achieve your small businesses digital goals?

Budget-friendly marketing solutions:

Marketing for small businesses can be a challenge. Hiring a full-time employee can be expensive, and reaching out to agencies can be difficult and costly. That’s where I come in. I offer affordable services to help small businesses achieve their goals. I value customer satisfaction and have a growing base of happy clients. Whether you need a single social media post or a full advertising campaign with analytics, I am confident we can find a pricing solution that works for you. No job is too big or too small.

Data Driven Digital Marketing Results:

I am a results-driven professional and I understand that you expect the same from your marketing efforts. To ensure that you see the impact of my work, I use my expertise and certifications in tools like Google Analytics and WordPress to provide clear data and reports on your business’s digital presence. In addition, my content writing and brand communication services always involve a thorough review process with you to ensure that everything is accurate and in line with your brand before it is made public.

A collaborative digital marketing approach:

As a brand communications professional, I understand the importance of ensuring that your brand is accurately conveyed. That’s why I work collaboratively with my clients to ensure that their goals and target audience are clearly understood. Even if you are not physically close to me, we can use video calling services like Teams and Zoom to hold consistent meetings and ensure that your campaigns are on track. My services are available to clients within the UK.

Contact Me

digital marketing certifications

Justifying my Cost-effective marketing strategies as a certified freelance digital marketer:

Google Ads Search Certification - SRM Marketing

Google Ads Search

Showing my skills building and optimising using automated solutions to boost campaign performance.

Showing my knowledge of building and optimising Google Search campaigns. I exhibit the ability to leverage automated solutions like Smart Bidding and Audience Solutions to boost campaign performance for specific marketing objectives. 

Google recognises my ability to:

  • Translate a vision for online marketing into a coherent digital marketing strategy 
  • Develop a Google Search strategy with wider company marketing plans
  • Generate a plan to increase leads, sales or web traffic using Google Search
  • Develop a plan to reach new and existing customers with Google Search Audiences
Google Ads Search Certification

Google Ads Display 

Demonstrating ability to develop display campaigns that deliver results and achieve specific goals.

Demonstrating my expertise using Google Display to deliver results that get the most from your display advertising investment. I demonstrate the ability to develop effective Display strategies and campaigns that achieve specific marketing goals. 

Google recognises your ability to:

  • Translate a vision for online marketing into a coherent digital marketing strategy
  • Develop a Google Display strategy with wider company marketing plans
  • Generate a plan to increase awareness, consideration, action and retention using Google Display
  • Develop a plan to reach new and existing customers with Google Display Audiences
Google Ads Search Certification

Google Shopping Ads

Verifying my proficiency with using and optimising Shopping Ads with effective campaigns.

Verifying my proficiency with using and optimising Shopping Ads, the basics of a growing a retail business, the Shopping Ads Ecosystem, choosing correct campaign types, and understanding Googles Shopping policies. I demonstrate knowledge of how to create and optimise Shopping campaigns that maximise reach and conversions.

Google recognises my ability to:

  • Explain the basics of a growing retail business with Google
  • Explain how Shopping ads work
  • Articulate the importance of Policy in the Shopping Ads Ecosystem
  • Identify core components of Google Shopping policy
  • Describe how Merchant Centre and a product feed support your shopping strategy
  • Choose the appropriate campaign type for your marketing objectives
  • Describe how Smart Shopping Campaigns work and their key benefits
Google Measurement Certification - SRM Marketing

Google Measurement

Exhibiting my ability to measure and optimise digital ad performance using metrics that turn into insights.

Exhibiting my ability to measure and optimise digital ad performance using Google’s measurement solutions. I show I can understand the metrics that matter and can turn key insights into action to improve Google Ads performance and make an impact on their business. 

Google recognises my ability to:

  • Translate your marketing objectives into measurable actions 
  • Set up tracking to effectively measure sales, app downloads/installs, and/or leads 
  • Understand how to analyse and action on insights from your conversion tracking data 
  • Choose the right attribution model for your business goals
Google Analytics Certification - SRM Marketing

Google Analytics

Evidencing my ability to setup, use tagging, and use GA4 to gain insights and make marketing decisions.

Evidencing my ability to use Google Analytics 4 to gain valuable insights and make marketing decisions. I demonstrate an understanding of Google Analytics, including how to set up and structure a property, and use various reporting tools and features.

Google recognises my ability to:

  • Setup a Google Analytics 4 property for a website or an app
  • Collect the data you need for your business and use the various reporting tools and features
  • Recognise key measurement features that can show the effectiveness of your online marketing efforts
Google Ads Apps Certification - SRM Marketing

Google Ads Apps

Showing fundamental understanding of creating and optimising campaigns with machine learning.

Showing my mastery of the fundamentals of creating and optimising Google App campaigns to deliver business impact. I understand the fundamentals of campaign creation and advanced optimisation strategies.

Google recognises my ability too:

  • Explain how App campaigns drive marketing success by enabling user discovery and engagement
  • Create an App campaign to meet a specific marketing goal
  • Elevate the performance of an App campaign with advanced strategies for campaign, creative and measurement excellence
  • Enhance app quality and discoverability
Semrush Certification - Digital Marketing - SEO Keyword Analysis

Technical SEO 

Demonstrating understanding of technical website like loading speed and ranking to improve SEO.

Justifying my knowledge and understanding of technical SEO and my familiarity with the various technical aspects of optimizing a website for search engines.

Some of the things I learned about include making sure a website is crawlable by search engine bots, optimizing the websites:

  • Loading speed, and ensuring that the website is mobile-friendly.
  • The importance of having a well-structured website and using descriptive and relevant titles and tags.

Overall, I feel more confident in my ability to implement technical SEO strategies and improve the visibility and ranking of websites.

Semrush Certification - Digital Marketing - SEO Keyword Analysis

GA4 for Analytics

Showing my understanding of data reporting and analytical tracking in GA4 in order to monitor SEO.

My SEMrush Certification GA4 for analytics, shows my understanding of reporting data in GA4 using Search Console and Google Analytics. Throughout the course I learned:

  • SEO Reporting Techniques in GA4
  • How to make GA4 work for SEO
  • Building a GA4 SEO Dashboard in Google Data Studio
  • Comparing your GA4 traffic with Semrush Traffic Analytics
  • The five things every account needs to do to get the most out of GA4

Overall, this course has helped me create an understanding of how to use GA4 in order to report effectively on the positioning, and different metrics and dimensions that a business wants to find out about.

Semrush Certification - Digital Marketing - SEO Keyword Analysis

Keyword Research

Justifying my knowledge of keyword research and ability to rank for low competition high traffic phrases.

My SEMrush Certification in Keyword Research demonstrates my proficiency in identifying and using relevant keywords for businesses. I am able to understand the intent of customers and match it with appropriate keywords. I am skilled in creating various types of keywords, analysing their effectiveness, comparing them to competitors, and implementing them into the site structure and content. This certification showcases my understanding of the importance of keyword research in driving traffic and improving search engine rankings.

Hubspot Logo - SEO Certified

SEO

Justifying my knowledge on SEO and online visibility, ability of optimizing a website to perform with SERPs.

I am now equipped with the skills and knowledge to help businesses improve their online visibility and drive more traffic to their website. With this certification, I can confidently provide strategies and recommendations to increase a website’s ranking on search engines like Google.

On this course I learnt about topics such as:

  • SEO basics
  • On Page and Technical SEO
  • Keyword Research for SEO
  • Link Building for SEO: Scaling Your Backlink Strategy
  • Optimizing Your Website for Rich Results
  • SEO Reporting

From this course I now feel that i can even more effectively improve website’s ranking using content clustering and hierarchial planning.

Hubspot Logo - SEO Certified

SEO II

Developing my knowledge of SEO, focusing on advanced SEO tactics, website migrations, and analysis.

I have developed my SEO skills and been deemed as knowledgable in SEO capability of advanced SEO tactics. With this certification, I can confidently provide strategies and recommendations to increase a website’s optimization score.

On this course I learnt about topics such as:

  • Google Page Experience
  • Core Web Vitals
  • Technical SEO
  • SEO For Website Migrations
  • SEO Performance Analytics

From this course I now feel that I have effectively developed my advanced SEO tactics, ready to impliment and improve sites.

Google Digital Garage Logo - SRM Marketing

Digital Marketing

Showing my fundimental skills of digital marketing channels and building a digital presence.

Fundamentals of Digital Marketing Certificate Demonstrates my understanding of all the basic aspects of digital marketing.

These aspects include:

  • Building online presence & Content
  • Dtrategies & E-commerce
  • Docial media & Advertising
  • Email & Video marketing
  • Analytics

From this course I feel confident in my ability to direct a businesses complete marketing objective with what, who and where to focus.

Hubspot Logo - SEO Certified

Inbound Marketing

Substantiating my knowledge of inbound marketing methodology in order to attract customers.

Substantiating my understanding of the business methodology ‘inbound marketing’. This methodology focuses on attracting customers by creating valuable content and experiences tailored to their specific audience profile.

This course covered aspects of:

  • Contacts
  • Buyer journey & Persona
  • Content
  • Goals

This course have given me the understanding of how to gather and process users and customers through inbound marketing.

Hubspot Logo - SEO Certified

Social Media Marketing

Illustrating my skills for building effective social media strategys, extending reach, and measuring ROI.

Illustrating my skillset for social media marketing. This course developed my understanding of social media strategies, channels, and paid social media marketing methods. 

This course covered aspects of:

  • Developing a social media strategy
  • Social media listening and monitoring
  • Building a content strategy
  • Media advertising
  • Measuring ROI

This course have given me the understanding of how to leverage different social media channels in order to achieve brand goals or enchance KPI’s.

Hubspot Logo - SEO Certified

Content Marketing

Highlighting my ability to plan, generate, structure and rank topic pillars through strategy.

Highlighting my ability for Content marketing. This course developed my understanding of increasing authority and relevancy scoring through content marketing, utilising organic channels to link and rank for relevant topics.

This course covered aspects of:

  • Generating, Planning, and Repurposing Content
  • Creating Topic Clusters and Pillar Pages
  • Video Marketing
  • Guest Blogging Strategy
  • Promoting and Analysing content

This course have given me the ability to define and impliment an effective content strategty, helping my understanding of page authority linking.

My RECCOMENDATIONS

My Recommendations justifying my small business marketing solutions:

Mike Johnson MBE Review SRM Marketing

Sam was appointed to develop our new website, during this time I have found him to be one of the most passionate and hardworking people I know, his enthusiasm and energy is infectious, and his eye for detail is defiantly five stars rated. Sam is genuinely interested in his work and brings lots of new ideas to help any business grow, he is an inspirational young man who works fast and without fuss, he is truly a nice person to know. I have no hesitation in recommending Sam as a valuable connection in your business or network.

Chair Of Directors CMS – Mike Johnson MBE

Krystle Hall

During his placement at MG OMD Sam demonstrated a high level of PPC and SEO knowledge. He is very hardworking, with a proactive approach. I highly recommend Sam for anyone looking for a reliable and effective digital professional.

Paid Search Director at MG OMD – Krystle Hall

Adam Nickson

He has been a really valuable member of the team – working on social, advertising and experiential projects, briefing and working with agencies, loads of valuable input and eager to get involved whenever he can.

Head Of Marketing Communications, CRM & Digital for Renault UK – Adam Nickson

Elizabeth Man

Sam is a diligent, hardworking and pro active individual. He often asks the right questions and understands paid social well. He is very determined to succeed in the future, and I would happily have him on my team again. Looking forward to whats next for you, Sam.

Paid Social Account Director at MG OMD – Elizabeth Man

My Education

Check out my university education

Freelance Digital Marketing - University of Lincoln

I hold a degree in Business Management and Marketing from the University of Lincoln , where I completed a year of Professional Practice at Renault UK.

My coursework included key modules such as Buyer Behaviour, Social and Sustainability Marketing, Strategic Marketing Planning, Marketing Research Insights, Principles of Marketing, and Marketing Communications.

MDS Master of Data Science and Social Analytics

  • Mathematics for Data Science: Mathematical modelling, Advanced Linear Algebra, Eigen vectors, Calculus, Vectors, Linear Transformation, gradient decent.
  • Statistics for Data Science: Descriptive statistics, probability, random variables, hypothesis testing, Simple/Multi linear regression, variable validation, and classification.
  • Computer Science: Data types and structures, Control Flow, Loops, functions and modules, time complexity, Numpy, Error checking, timing and matplotlib, pandas.
  • Full Stack Research Design: Measurement basics, computational measurement, causaility, causal questions, social science workflow.
  • Strategic Leadership.
  • Computer Programming for Data Science: HTML, CSS: Web development, Web scraping
  • Causal Inference – Coming Soon
  • Text Mining and Analytics – Coming Soon
  • Critical Perspectives in Data Science – Coming Soon
  • Data Science Research Project. – Coming Soon