Welcome to my Paid Advertising Services page, where I specialise in providing businesses with effective Pay Per Click Advertising solutions. I have experience in creating and executing targeted PPC campaigns to help you reach your desired audience and drive results. Whether it’s through Google AdWords ads, Remarketing, or Paid Social, work with you to determine the best approach for your specific needs. In this page, you will learn more about our services and how we can help boost your online visibility and increase conversions.
What is Pay Per Click Advertising and how can it help my small business?
Pay Per Click (PPC) advertising is a type of digital marketing where advertisers pay each time a user clicks on one of their online ads. It’s a cost-effective way for small businesses to reach their target audience and drive traffic to their website. By targeting specific keywords, PPC advertising allows you to reach customers who are actively searching for products or services like yours. This means that you only pay for the clicks you receive and can reach customers who are more likely to convert into paying customers. With the right strategy and expert management, PPC advertising can help small businesses grow and reach new heights. Read about generating an effective PPC campaign on my blog.
Paid Advertising Management; Pay Per Click Advertising, CPM, CPV and More.
Looking for a reliable and effective way to promote your business? Paid advertising could be the solution you’re looking for! By investing in paid advertising, you can reach a wider audience, generate more leads, and ultimately increase your revenue. However, managing paid advertising campaigns can be time-consuming and complex, especially if you’re not familiar with the various platforms and tools available. That’s where our paid advertising management service comes in.
Paid Advertising Management Contains:
1. Strategy Development
The first stage of paid advertising involves developing a strategy that aligns with your business objectives and target audience. Here are the key steps involved in this stage:
- Defining your objectives: We define what you want to achieve with your advertising campaign. Are you looking to generate more leads, increase sales, or build brand awareness? Defining clear and measurable objectives will help create a targeted and effective advertising strategy.
- Identify your target audience: The next step is to identify your ideal customer and determine the characteristics that make them most likely to convert. This may include demographics such as age, gender, location, and interests.
- Determine your budget: Once there is a clear understanding of your objectives and target audience, you’ll need to determine how much you’re willing to spend on advertising. This will help you select the most suitable advertising platforms and channels and develop a campaign that maximises your return on investment.
- Select your advertising platforms and channels: There are a variety of advertising platforms and channels available, including Google Ads, Facebook Ads, Instagram Ads, and more. Each platform has its own strengths and weaknesses, so it’s important we choose ones that align with your objectives and target audience.
- Develop your messaging and creative: The final step in this stage is developing messaging and creative that resonates with your target audience and aligns with your campaign objectives.
2. Keyword Research and Campaign Set-Up
In this stage of your campaign, we focus on conducting extensive keyword research to identify the most relevant and profitable keywords for your business. I use the latest tools and techniques to uncover the keywords that will drive the most targeted traffic to your website and generate the highest return on investment.
We then setup the campaign by defining:
- Marketing goals and target audience
- Ad groups and budgets
- Relevant keywords and ad placements
- Budget and bidding strategies
- Compelling ad copy to attract clicks
- Conversion tracking to measure success
Our goal is to ensure that your ad campaigns are optimised for maximum results and that you’re getting the most out of your advertising spend. With a carefully planned and executed campaign set up, you’ll be well on your way to achieving your marketing goals and growing your business.
3. Ad Creation and Targeting
We then work with you to create the perfect advertisements for your business. Using industry-leading techniques, we’ll craft compelling ads that not only catch the attention of your target audience but also drive them to take action.
Our ad creation process will involve:
- Ad Copywriting: Understanding your business goals and target audience to create advertisements that resonate with them
- Ad Design: Utilising creative visuals, engaging copy and compelling calls-to-action to get the best results
- Ad Placement: Choosing the right type of advertisement for your business, including display ads, text ads and more
- Ad Targeting: Fine-tuning the targeting options to reach your desired audience, such as demographics, interests, behaviors and more
With our ad creation and targeting, you can be confident that your advertisements will be seen by the right people and drive the results you want.
4. Monitoring
Once the campaigns are live, we closely monitor their performance and track key metrics to ensure that they’re achieving your desired outcomes.
During the monitoring stage we:
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Track key metrics: These may include click-through rates, cost per click, conversion rates, and return on ad spend. By monitoring these metrics, we identify areas for optimisation and make data-driven decisions about how to improve campaign performance.
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A/B test: Testing different variations of your ads to determine which ones perform best. This involves testing different ad copy, images, or landing pages to determine which ones drive the most conversions.
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Making data-driven decisions: By using data to inform decisions, we avoid making changes that may negatively impact campaign performance.
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Monitoring campaign budget: Ensuring that you’re not overspending or underspending. By tracking spend and adjusting your bidding strategies as necessary, we can ensure that you’re maximising your return on investment.
5. Campaign Refinement and Adjustment
The optimisation stage is a critical part of paid advertising management that involves making ongoing adjustments to campaigns to improve their performance and maximise return on investment.
Here are the key steps involved in this stage:
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Analysing performance data: We analyse performance data to identify areas for improvement. This may involve looking at key metrics such as click-through rates, conversion rates, and cost per acquisition to determine which campaigns, ad groups, or keywords are underperforming.
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Refining targeting: Once we have identified areas for improvement, the next step is refining targeting options. This may include adjusting targeting criteria such as geographic location, demographics, interests, or behavior to ensure that your ads are reaching the right audience.
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Modifying ad copy and creative: This involves testing different ad copy, images, or videos to determine which variations perform best.
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Adjusting bidding strategies: Bidding strategies play a critical role in campaign success, and adjusting bidding strategies can help to improve performance and maximise return on investment. This involves testing different bidding strategies, such as manual bidding versus automated bidding, to determine which approach delivers the best results.
6. Reporting
The reporting offered in our paid advertising management involves providing regular updates and reports on the performance of your campaigns.
Throught this stage we:
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Define reporting metrics: We define the metrics that will be tracked and reported on. These may include key performance indicators such as click-through rates, conversion rates, cost per acquisition, and return on investment.
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Generating reports: Once the metrics have been defined, we generate reports that provide a clear and concise overview of campaign performance. These reports may include charts, graphs, and tables to help visualise data and highlight trends and patterns.
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Analysing data: After generating reports, we analyse the data to identify areas of success and areas for improvement. This involves looking at trends over time, comparing performance across different campaigns or ad groups, and identifying opportunities for optimisation.
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Providing recommendations: Based on the analysis of data, we provide recommendations for how to optimise campaigns and improve performance. These recommendations may include changes to targeting, bidding strategies, ad copy and creative, or landing pages.
OUR Packages
DON’T HAVE ADVERTISING ACCOUNTS? WE CREATE, SETUP AND MANAGE THEM FOR YOU.
Campaign Setup
From £200
Campaign Planned, Setup and Ready To Go.
Business Overview?
Target Market and Keyword Research?
Create Advertising Accounts?
Landing Page Optimisation?
Set up tracking?
Develop Copy and Creative?
Strategy?
Launch?
Enquire Now
management
From £250/Month
Campaign Setup Plus:
Business Overview?
Target Market and Keyword Research?
Create Advertising Accounts?
Technical Assistance?
Landing Page Optimisation?
Creation and Management?
Conversion Tracking?
A/B Testing?
Frequent Reporting?
Enquire Now
Paid Advertising Channels, Reach Your Right Audience.
Are you struggling to reach your ideal customers with your current advertising efforts? Our paid advertising management service can help you achieve your business goals by leveraging the power of paid advertising channels. With our expertise in targeting and optimisation, we can create and manage campaigns that are tailored to your unique business needs and designed to reach your right audiences.
Our Paid Advertising Channels
Search Engine Marketing
Search Engine Marketing is process of placing ads on search engine results pages (SERPs) for specific keywords or phrases. Our SEM service specialises in in creating and managing effective paid advertising campaigns for businesses of all sizes.
Our team conducts thorough research to identify the best keywords and demographics to target for each campaign, creating compelling ad copy and selecting the best ad formats to use. We continuously monitor and optimise the campaigns to ensure maximum performance and ROI, offering a transparent and results-driven approach to paid advertising.
Social Media Marketing
Social Media Marketing (SMM) is a form of online advertising that involves placing ads on social media platforms such as Facebook, Instagram, Twitter, and LinkedIn. At SRM Marketing, we specialise in creating and managing effective paid advertising campaigns on social media.
Social media offers businesses the opportunity to target their ideal customers based on specific demographics and interests, making it a highly effective advertising strategy. It also offers immediate results and allows advertisers to track their ROI in real-time.
We provide regular reports and insights to our clients, allowing them to track the progress of their campaigns and make informed decisions for future marketing strategies. Our SMM service offers a transparent and results-driven approach to paid advertising on social media, making it an ideal solution for businesses looking to maximise their online advertising efforts.
Display Networks Advertising
Display Networks Advertising is a form of online advertising that involves placing banner ads on various websites across the internet. Our Display Networks Advertising service creates and manages effective display ad campaigns for businesses of all sizes.
Our team conducts thorough research to identify the best websites and ad placements for each campaign. We create compelling ad designs and select the best ad formats to use, including static and animated banners, as well as rich media ads.
Display Networks Advertising offers businesses the opportunity to reach a large audience and increase brand awareness through visual ads. It also allows us advertisers to target specific demographics and interests, making it a highly targeted and effective advertising strategy.
Video Advertising
Video Advertising is a form of online advertising that involves placing video ads on various websites, social media platforms, and video streaming services. We create compelling video ad content, including scripted, animated, or live-action videos, and select the best ad formats to use.
Furthermore, Video Advertising offers businesses the opportunity to reach a large audience through engaging and visually appealing ads. Our Video Advertising service offers a transparent and results-driven approach to video advertising, making it an ideal solution for businesses looking to maximise their online advertising efforts.
Influencer Advertising
Influencer Advertising is a form of online advertising that involves collaborating with social media influencers to promote a business or product. At SRM Marketing, we specialise in creating and managing effective influencer marketing campaigns for businesses of all sizes.
Influencer Advertising offers businesses the opportunity to reach a highly targeted and engaged audience through the trusted recommendations of influencers. It also allows us advertisers to tap into the influencer’s followers, who are often highly engaged and loyal to their content.
Our Supported Advertising Models
- Pay-Per-Click (PPC): a form of online advertising in which advertisers pay each time a user clicks on one of their ads. This model allows businesses to bid on specific keywords and target specific demographics to display their ads to a relevant audience. PPC advertising is a highly targeted and measurable form of advertising that offers businesses immediate results and the ability to track their return on investment in real-time.
- Cost-Per-Thousand (CPM): a form of online advertising where advertisers pay a set rate for every thousand times their ad is displayed on a webpage or app. This model allows businesses to reach a large audience and build brand awareness through visual ad impressions. CPM advertising is typically used for campaigns that prioritise reach and exposure over direct response, as advertisers are not charged for clicks or actions taken on their ads.
- Cost-Per-Action (CPA): a form of online advertising where advertisers only pay when a specific action is taken on their ad, such as a purchase, sign-up, or form submission. This model allows businesses to track and optimise their return on investment, as they only pay for successful conversions. CPA advertising is a highly targeted form of advertising that requires careful planning and optimisation to ensure that the cost per action remains profitable for the advertiser.
- Cost-Per-View (CPV): a form of online advertising where advertisers pay each time their video ad is viewed by a user. This model allows businesses to promote their video content on various platforms, such as YouTube and social media, and pay only for engaged views. CPV advertising is a highly effective way to increase brand awareness and engagement through video content. Advertisers can target specific demographics and interests to reach a relevant audience and track the performance of their campaigns in real-time.
- Programmatic Advertising: a form of online advertising that uses automated technology to buy and sell digital ad inventory in real-time. This process allows advertisers to reach a highly targeted audience by using data-driven insights to optimise ad placements and targeting options. Programmatic advertising is highly efficient, as it eliminates the need for human negotiation and manual placement of ads. Advertisers can use programmatic advertising for various ad formats, including display, video, and native ads. This form of advertising is ideal for businesses looking to optimise their ad spend and increase the effectiveness of their online advertising campaigns.
Frequently Asked Questions
What is Google Adwords?
Google Adwords is a paid advertising platform that allows businesses to display ads on Google’s search results pages, websites and apps.
How does Remarketing work?
Remarketing involves targeting ads to people who have previously visited your website or interacted with your business. This is done by placing a tracking code on your website and collecting data on visitors. The data collected is then used to target specific ads to those visitors.
What are the different types of paid social media advertising?
Paid social media advertising includes sponsored posts, display ads, video ads, influencer marketing, and social media retargeting.
What is the purpose of the research and target audience definition stage in paid social media advertising?
The research and target audience definition stage is used to gather information about the target audience, their behaviors, interests and online habits. This information is then used to create an effective advertising campaign that resonates with the target audience.
How does ad creation and placement work in paid social media advertising?
Ad creation and placement involves the design and deployment of ads that are shown to the target audience on various social media platforms. This stage requires a deep understanding of the target audience and the platforms being used.
Can I use Remarketing for my business?
Yes, remarketing can be used by any business that has a website and wants to target previous visitors with personalized ads.
How long does it take to see results from a paid advertising campaign?
The time it takes to see results from a paid advertising campaign varies depending on the goals of the campaign, the target audience, and the platforms being used. Typically, it takes a few weeks to several months to see significant results.
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