At SRM Marketing, I specialise in providing SEO for small businesses. I am a professional who can help increase your online visibility and drive more traffic to your website with comprehensive SEO services such as On-page optimisation, Technical SEO audit, and targeted keyword research. I understand the importance of having a strong online presence for small businesses and my goal is to help your website achieve higher search engine rankings, increase brand awareness and ultimately drive more sales and revenue for your business. Not what you’re after?
What is SEO and why it’s important for small businesses?
SEO, or search engine optimisation, is the process of optimising your website to rank higher in search engine results pages (SERPs) for relevant keywords. This is important for small businesses because it increases visibility and drives more traffic to your website, which can lead to more sales and revenue. By researching and implementing relevant keywords, optimising website structure, and building backlinks, I can help your small business website achieve higher search engine rankings and reach more potential customers. With the majority of consumers starting their product research on search engines, it is important for small businesses to have a strong SEO strategy in place to stay competitive. Find out more about SEO for Businesses.
My SEO for Small Businesses Services
Keyword research
Keyword research is a crucial step in creating an effective SEO strategy for small businesses. By understanding what keywords your target audience is searching for, I can optimise your website and content to rank for those terms, making it more likely that your business will be found by the right people.
Keyword Research
1. Business Insights and Analysis
This process involves understanding the unique offerings of your business, as well as the needs and pain points of your target audience. By gaining a deep understanding of your business and its customers, I am able to identify the keywords and phrases that are most relevant to your business and that your target audience is searching for.
During the business analysis, I will take into account the products or services you offer, the industry you operate in, and the target demographic of your customers. This information will allow me to identify long-tailed and short-tailed keywords that are specific to your business and that will help to attract the right audience to your website.
2. Long and Short-Tailed Keyword Identification
Once the analysis is complete, I start identifying relevant keywords. When conducting keyword research for small businesses, it’s important to identify both long-tailed and short-tailed keywords. Long-tailed keywords are more specific and targeted, and typically have lower search volume. For example, “best Italian restaurant in Soho London” is a long-tailed keyword. These types of keywords are often used by consumers who are further along in the buying process and are looking for a specific solution or product.
On the other hand, short-tailed keywords are more general and have higher search volume. For example, “Italian restaurant” is a short-tailed keyword. These types of keywords are often used by consumers who are in the early stages of the buying process and are gathering information.
By identifying both long-tailed and short-tailed keywords, I am able to create a comprehensive keyword strategy that targets the entire customer journey. This allows small businesses to reach potential customers at all stages of the buying process and increase their chances of being found online.
3. Competitive Keyword Research
Next, I also conduct competitor analysis, a crucial step in understanding the competitive landscape and identifying opportunities for growth. By researching your competitors, I can identify what keywords they are targeting, and how they are approaching their SEO strategy. This information can be used to inform your own keyword strategy and identify gaps in the market that your business can capitalise on.
I begin by identifying your top competitors in the online space, and then analysing their website content, meta tags, and backlinks to understand what keywords they are targeting. This includes looking at both the on-page and off-page SEO elements of their website. I will also examine their social media presence and online reviews to see how they are engaging with their audience and what kind of language and keywords they are using.
The competitor analysis also includes looking at their search engine ranking positions for certain keywords, and the search volume and competitiveness of those keywords. This allows me to understand which keywords are driving the most traffic to their website and which ones they are prioritising in their SEO efforts.
4. Keyword Grouping and Organising
Lastly, I group the keywords into different themes and topics, this allows for a more efficient and effective optimisation of your website’s content. Keyword groups are a way to organise and categorise your keywords according to themes or topics. By grouping related keywords together, it makes it easier to identify patterns and trends in the data, as well as making it simpler to create content and optimise your website for those keywords.
When conducting keyword research for small businesses, I first identify the main topics and themes that are relevant to the business and its products or services. I then use a variety of tools to find relevant keywords that fall within those themes. Once I have a list of keywords, I group them together based on their similarities and relevance to the business. This can include grouping them by product or service, by customer demographics, by location, or by any other relevant criteria.
Having well-organised keyword groups also makes it easier to track the performance of your SEO efforts over time. By keeping track of how well each group of keywords is performing, I can identify which groups are driving the most traffic to your website and which ones may need further optimisation.
Basic
From £150
Free Audit?
Analysis 10 primary keywords?
Identification of related long-tail keywords?
Competitor research (2 competitors)?
Search volume data for primary keywords?
Basic analysis of keyword difficulty?
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Advanced
From £250
Basic Package Plus:
Competitor research (5 competitors)?
Analysis 20 primary keywords?
Search volume data for primary and secondary keywords?
Keyword difficulty and competitiveness analysis?
Keyword mapping and recommendations for on-page optimisation?
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Campaign Package
From £500
Advanced Package Plus:
Analysis of up to 30 primary keywords?
Competitor research (10 competitors)?
Search volume data for primary, secondary, and long-tail keywords?
Recommendations for off-page optimisation and content creation?
Regular reporting and monitoring of keyword rankings and performance?
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On-page optimisation
On-page optimisation is an essential part of any SEO campaign, and it is particularly important for small businesses. By optimising your website’s content and structure, I can help your business to achieve higher search engine rankings and drive more traffic to your site.
On-Page Optimisation
1. Optimising Content
Content optimisation is an essential part of on-page SEO for small businesses. It involves ensuring that the content on your website is relevant, useful, and engaging for both your target audience and search engines. By optimising your content, you can increase its visibility and make it more likely to rank well in search results.
In order to optimise your content, I will first conduct a thorough analysis of your website to identify any areas that need improvement. This includes analysing your existing content and identifying areas where you can add or update your content to make it more relevant and useful for your target audience. Next, I will focus on optimising your content for the keywords that I have identified through my keyword research. This includes incorporating those keywords into your content in a natural and relevant way, as well as optimising your meta tags and headings to ensure that search engines understand the relevance of your content.
In addition to keyword optimisation, I will also focus on making your content visually appealing and easy to read by using formatting, images, and videos. I will also make sure that your website’s content is structured in a way that makes it easy for visitors to navigate and find the information they are looking for.
2. Enhancing Meta Information
Meta tags optimisation is an important aspect of on-page SEO for small businesses. These tags provide information about your website to search engines and users, including the title and description that appears in search engine results. Optimising these tags can help to improve your website’s visibility and click-through rate, making it more likely that potential customers will visit your site. When optimising meta tags, I focus on including your target keywords in the title and description, while also making sure that they are compelling and accurately reflect the content of your website. I also ensure that the tags are properly formatted and have the correct length to be fully displayed in the search results.
In addition to optimising the main meta tags, I also pay attention to other tags such as header tags (H1, H2, H3, etc.) and alt tags for images. These tags can also provide valuable context for search engines and improve the user experience on your website.
3. Enhancing Visual Elements
As part of my on-page SEO services, I also focus on optimising images on your website. Properly optimising images can improve the page load time, which can impact your search engine rankings. Additionally, I will ensure that all images on your website are properly labeled with alt tags, which will help search engines understand the content on the page and improve your website’s visibility. I will also compress images to reduce the size without losing quality, making the website load faster. By ensuring that images on your website are properly optimised, I can improve the user experience and boost your search engine rankings.
4. URL Optimisation
One important aspect of on-page optimisation is URL optimisation. By structuring your URLs in a clear and concise manner, I can make sure that search engines can easily crawl and understand the content on your website. Additionally, I make sure that your URLs are keyword-rich, which can help your website rank for those keywords. This can lead to increased visibility and more traffic to your site. I also make sure that the URLs are consistent throughout the site and that there are no broken links. This can improve the user experience and help search engines understand the structure of your site. Overall, by optimising your URLs, I can help your website rank higher in search engine results pages and drive more traffic to your site.
5. Adapting for Mobile Devices
As more and more people are turning to their mobile devices to browse the internet, it’s essential to ensure that your website is optimised for mobile. Mobile optimisation is not only important for providing a better user experience, but it also plays a crucial role in your website’s search engine ranking. Google has stated that mobile-friendliness is a ranking factor in its search algorithm, which means that if your website is not optimised for mobile, it could be struggling to rank in search results.
That’s where I come in, as it’s crucial that your website is optimised for mobile to ensure a positive user experience. This includes things like ensuring the website layout is responsive, eliminating pop-ups, and compressing images to improve page load speed. By ensuring your website is mobile-friendly, I can help improve your search engine rankings and increase the likelihood of users converting on your site. Additionally, Google has a “Mobile-First” index, which means that the mobile version of your website is used as the primary version for indexing and ranking. Therefore, optimising for mobile is crucial for your website to rank well in search engine results.
6. Boosting Local Visibility
When it comes to local SEO, it’s crucial to ensure that your business is being found by customers in your geographic area. As part of my on-page optimisation services, I take a comprehensive approach to optimising your website for local search. This includes claiming and verifying your Google My Business listing, as well as ensuring that your business information is consistent across all online directories. Additionally, I will optimise your website for local keywords and phrases, making it more likely for your business to show up in search results for customers searching in your area. By optimising for local SEO, your small business will have a better chance of being found by potential customers in your community, driving foot traffic and increasing sales.
12 Week Elevated on-page seo campaign
From £1500
SEO Audit?
Business Overview?
Analytical Tracking Set up and Report?
Page and Plugin Clean-up and Updating?
404 checking, Image Compressing and Caching / Lazy Loading?
Page Hierarchy Planning / Implimentation?
Keyword Research?
H1, H2, Focus Keyphrase, Alt Tags and Local SEO Planning and Implimentation?
SEO title and Meta description with Keyword focus planning and implementation?
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Technical SEO
When it comes to technical SEO, it’s important to ensure that search engines can easily understand and crawl your website in order to improve your search rankings. As a small business, it can be challenging to keep up with all the technical aspects of SEO, but it’s essential for driving organic traffic to your website.
Technical SEO
1. Website Structure Analysis
Site architecture is a critical component of technical SEO that involves organising and structuring your website in a way that makes it easy for both users and search engines to navigate. This includes things like organising content into categories and subcategories, creating a logical and intuitive navigation menu, and ensuring that all of your pages are easily accessible from the homepage.
When it comes to optimising your site architecture, I focus on several key factors. First, I ensure that your website is properly structured and organised so that it is easy for users to find what they are looking for. This includes creating clear and intuitive navigation menus, organising content into categories and subcategories, and making sure that all of your pages are easily accessible from the homepage.
Next, I pay attention to the technical aspects of your website, such as the use of header tags, internal linking, and URL structure. These elements play a crucial role in helping search engines understand the structure and hierarchy of your website, which can help to improve your rankings and visibility in search results. Additionally, to ensure google correctly indexes and crawls your site, I upload your sitemap to Google Search Console.
2. Site Speed and Loading Time
Performance optimisation is an essential component of technical SEO. As a small business owner, you want to ensure that your website is loading quickly and efficiently for your users. Slow loading times can negatively impact user experience and lead to higher bounce rates, which can ultimately harm your search engine rankings.
As part of our technical SEO service, I will optimise the performance of your website by implementing best practices for page load speed and reducing the sise of your pages. This includes compressing images, minifying code, and utilising a content delivery network (CDN).
I also use tools such as Google PageSpeed Insights, Google Lighthouse, and Axe Devtools to analyse the current performance of your website and identify areas for improvement. From there, I will provide specific recommendations for optimisation, such as reducing the number of requests made by the browser and implementing browser caching.
3. User Accessibility and Usability
When it comes to Technical SEO for small businesses, accessibility is an important factor to consider. An accessible website is one that can be easily navigated and understood by all users, including those with disabilities. This includes elements such as alternative text for images, captioning for videos, and clear labeling of buttons and links. By ensuring that your website is accessible to all users, you can improve your search engine rankings, as well as your overall user experience.
One way to measure the accessibility of your website is through an accessibility score. This score is based on a variety of factors and I will use various accessibility testing tools to analyse your website and provide you with an accessibility score. I will then work with you to make any necessary improvements to your website, to improve the accessibility and thus the search engine rankings.
4. Mobile and Multi-device Compatibility
Website responsiveness is an essential aspect to consider. A responsive website not only improves the user experience but also helps in search engine ranking. In order to ensure your website is responsive, I measure time to paint and first content load. Time to paint measures the time it takes for the website to start rendering its visual elements, while first content load measures the time it takes for the website’s primary content to load. A faster time to paint and first content load means a better user experience, which is a key ranking factor for search engines.
In addition to measuring time to paint and first content load, I also test your website’s responsiveness across various devices and screen sizes. This includes desktop, tablet, and mobile devices. By making sure your website is responsive across all devices, we can ensure that users have a positive experience regardless of how they access your website. This will improve the chances of your website ranking higher in search engine results pages.
5. Link Development and Management
Link building is an important aspect of Technical SEO for small businesses. It is the process of acquiring links from other websites that point to your website. These links act as “votes” for your website, telling search engines that other websites consider your content valuable. The more high-quality, relevant links pointing to your website, the more likely it is to rank well in search results.
As part of our Technical SEO service for small businesses, we will conduct a thorough link building analysis to identify opportunities for acquisition of relevant, high-quality links. This includes identifying and reaching out to potential link partners, creating valuable content that will attract natural links, and utilising link building best practices to ensure the links acquired are in line with search engine guidelines. We will also monitor and track the progress of our link building efforts, making adjustments as needed to ensure that we are achieving the best possible results for our clients.
Technical SEO Campaign
From £500
SEO Audit?
Analytical Tracking Set up and Report?
Page and Plugin Clean-up and Updating?
404 checking, Image Compressing and Caching / Lazy Loading?
Code Minifying?
User Accessability?
Mobile Responsivity?
Page Hierarchy Planning / Implimentation?
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Tracking and reporting to measure success
As an SEO service provider, one of the most important aspects of our job is to measure the success of our efforts. This is where tracking and reporting comes in. We use various tools and methods to track and report on key metrics such as website traffic, search engine rankings, and conversion rates. This allows us to identify areas of improvement and make data-driven decisions to optimise your website and drive more business. By regularly monitoring your website’s performance, we can ensure that your investment in SEO is paying off and make adjustments as necessary.
1. Key Performance Indicators (KPIs)
In order to measure the success of our SEO efforts, it is important to track key performance indicators (KPIs). These KPIs provide valuable insights into the performance of your website and allow us to make data-driven decisions to improve your online presence. Some of the most important KPIs to track include:
Organic traffic:
This is the number of visitors to your website that come from search engines. By tracking this metric, we can see how well our SEO efforts are driving traffic to your site.
Bounce rate:
The percentage of visitors that leave your website after only viewing one page. A high bounce rate can indicate that your website is not providing the information or experience that visitors are looking for.
Conversion rate:
The percentage of visitors that complete a desired action on your website, such as making a purchase or filling out a contact form. By tracking this metric, we can see how well our SEO efforts are converting visitors into customers.
Keyword rankings:
We track the ranking of your website for important keywords, this allows us to see how well our SEO efforts are impacting your visibility in search engine results pages (SERPs).
Backlinks:
The number of links that point to your website from other sites. By tracking this metric, we can see how well our link building efforts are impacting your website’s authority and visibility in search results.
By regularly monitoring these and other KPIs, we can identify areas of improvement and make data-driven decisions to optimise your website’s performance. This process will help you to achieve your business goals, increase visibility and drive more traffic to your website.
2. Analytics Setup
Another important aspect of tracking and reporting is setting up analytics properly. This includes installing tracking code on your website, setting up goals, conversions, events, and configuring your analytics platform to give you the most meaningful data. Without proper analytics setup, it’s difficult to accurately track and measure your website’s performance. We make sure that your analytics are set up correctly and configured to track all the important metrics for your small business. This way we can measure the results of our SEO efforts and make data-driven decisions to continually improve your website’s performance.
3. Reporting
By regularly generating reports and analysing your data, you can gain valuable insights into your website’s performance, identify areas for improvement, and make data-driven decisions about your SEO strategy. This can include creating customised dashboards and reports, so you can easily track your progress and share your results.
My reporting is designed to be easy to understand, even for those without a technical background. I provide clear explanations of the data and make recommendations for next steps. I also provide visual aids such as graphs and charts to help clients understand the progress of their campaign at a glance. Find out more about Digital Analytics and Reporting in todays Business landscape.
management
£100/Month
Hosting + Updating?
Content Upkeep and Management?
Technical Assistance?
Data Analysis and Tracking?
Regular Website Maintenance
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Frequently Asked Questions
How long does it take to see results?
The time it takes to see results from SEO efforts can vary depending on a number of factors, such as the competitiveness of your industry, the current state of your website, and the specific tactics being implemented.
On average, it can take anywhere from 3-6 months to start seeing significant results from your SEO efforts. However, this timeline can be shortened or lengthened depending on the specific circumstances of your business. For example, if you have a new website with little to no existing traffic, it may take longer to see results than if you have an established website with a steady stream of visitors.
It’s important to note that SEO is a long-term strategy and consistent efforts are needed to maintain and improve rankings. It’s also important to be patient and not to expect overnight success. It’s not uncommon to see a drop in search engine rankings during the first few months of a campaign as Google re-evaluates your website’s relevance. In this case, it’s important to have a long-term vision and continue to work on SEO to achieve sustainable results. Additionally, tracking and reporting on SEO efforts will help to measure your progress and make necessary adjustments to your strategy.
How much does it cost?
When it comes to the cost of SEO for small businesses, there are a number of factors that come into play. The size of your business, the extent of the difficulty of the work that needs to be done, and the amount of work that needs to be done will all affect the final cost.
As a small SEO agency, I am able to offer more affordable prices than larger companies. However, the cost can still vary greatly depending on the specific needs of your business and campaign. On the lower end, I have quoted prices as low as a few hundred pounds. On the higher end, the cost can reach several thousands of pounds. Contact me to find out more or enquire using the form below.
How do we measure success?
Measuring success in an SEO campaign can be done in a variety of ways, including tracking key performance indicators (KPIs) such as organic traffic, rankings, and conversions. I will work with you to establish specific and measurable goals for your campaign, and then track progress towards those goals using analytics and reporting tools. Additionally, I will regularly provide you with detailed reports on our progress, including data on keyword rankings, traffic, and conversions. By constantly monitoring and analyzing the performance of your campaign, we can make adjustments as needed to ensure the best possible results. Ultimately, the success of your SEO campaign will be determined by the achievement of your specific business goals, whether that be an increase in website traffic, higher conversions, or improved search engine visibility.
Can we guarantee results?
As an SEO professional, I cannot guarantee specific results as the search engine algorithms are constantly changing and there are many factors that can impact a website’s ranking. However, I can guarantee that I will use industry best practices and stay up-to-date with the latest algorithm changes to help improve your website’s visibility and search engine rankings. Additionally, I will provide regular reports on your website’s progress and make adjustments as necessary to ensure we are on track to achieving your desired results.
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