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Manning Gottlieb OMD (Omnicom Media Group)

Digital Paid Marketing Assistant | Jun 27st 2022 – Jul 29th, 2022

Krystle Hall

During his placement at Manning Gottlieb OMD Sam demonstrated a high level of PPC and SEO knowledge. He is very hardworking, with a proactive approach. I highly recommend Sam for anyone looking for a reliable and effective digital professional.

Krystle Hall / Paid Search Director
Elizabeth Man

Sam is a diligent, hardworking and pro active individual. He often asks the right questions and understands paid social well. He is very determined to succeed in the future, and I would happily have him on my team again. Looking forward to whats next for you, Sam.

Elizabeth Man / Paid Social Account Director

During my time at Manning Gottlieb OMD:

As a member of the Paid Social teams at Manning Gottlieb OMD, I was responsible for generating analytical reports for campaigns on multiple platforms such as Twitter, Pinterest, Meta, Snapchat and TikTok. Helping build the campaigns, setting them live with tracking tags, and dealing with budgets and daily spend.

As a member of the Paid Search team, I used Search Ads 360, Google Ads, and Microsoft Ads to generate Search Query Reports for LNER. I analyzed the performance of the campaigns and used Google’s Broad Targeting to identify positive and negative keywords. This helped to optimize the campaign and improve performance.

Furthermore, I was responsible for writing LNER’s ad copy for an upcoming industrial action. I ensured the relevance of the text in the source element of the landing page by implementing it into the copy to ensure a high quality score. This helped to improve the performance of the ad by making sure it was targeting the right audience and delivering relevant information. By making sure that the ad copy was relevant and had a high-quality score, it helped to increase the chances of the ad being seen by the target audience and driving more conversions.

Additionally, I was responsible for managing the pacing for LNER/Dacia/Renault by analyzing media spend levels and calculating daily spend averages to optimize budget allocation and improve campaign performance. I also weight campaigns based on performance metrics to make data-driven decisions on where to allocate budget, ensuring that budget is spent in the most efficient way possible to maximize return on investment.

I received training on bid strategies, ad copy writing and Google Ads to improve my skills and deliver better results for the campaigns. I also attended training sessions on presentation skills, Excel, Analytics, and programmatic advertising to further enhance my knowledge and capabilities.

Skills: Search Engine Optimization (SEO) · Search Ads 360 · Google Ads · Data Analysis · Microsoft Excel · Social Media Marketing